Patrice Schneider - Media Development and Innovative Philanthropy

Sustainable media development work based on the following principles:

Media is both a business and civic actor - In the interrelations between media and society, independent media plays a dual role in society. It enables – as a civic player - the climate for the development of democratic processes and, as a business player, it participates in a country’s economic prosperity.

Emerging markets require an integrated approach - The news media business has traditionally been split in two: editorial know-how at journalism schools and media business skills in business schools. In emerging markets, scarce resources often require a more efficient and cohesive media management approach that integrates editorial (the product) and its commercialisation.

New technologies play a even bigger role in emerging markets – Recent technological developments in the field of media (notably in lowering the cost of entry level) have opened new opportunities for media markets - previously thought as insufficiently advanced to ensure profitability.

Re-engineeering the programming of an Indonesian radio station.

Re-engineeering the editorial programming
of an Indonesian radio station.

Building a ad sales strategy for regional
newspapers in the Balkans.

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